This was a much awaited date. Friday 28 November was the deadline for essay in HRM, activity 6.5 in GEM SOCI1101 Understanding Society and last but not the least: Marketing Presentation.

Related posts: Kick-off the team work!

Ref: http://www.flickr.com/photos/28100669@N02/sets/72157608375423827/

Here is the result of some reading on Marketing. We have started with Marketing Mix and had done the topic Product. It was required by our Lecturer to do some reading on Brand Equity. Looking for some articles out there in the information super highway, I found this one easy to read and understand.

 Ref: Harvard Business Review on Marketing; Top ten brands in the World

Review: Brand Report Card by Kevin Lane Keller

To give managers a systematic way to think about their brands, Tuck School Professor Kevin Lane Keller lays out the ten characteristics that the strongest brands share.

The world's strongest top ten brands share the following attributes:

Ref: Journal of Marketing Vol. 72 Jan 2008: The Readability of Marketing Journals: Are Award-Winning Articles Better Written?

Wall E is Pixar's latest computer animated movie by the same director of Finding Nemo. The movie follows the romance between 2 robots (Wall E and EVE) in the future.